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Three Barbie dolls are sold every second, making Barbie the #1
fashion doll of all time and Mattel the #1 toy manufacturer in
the world. With 98% of the brand awareness for
girls between 3-7, the typical American girl owns 10 Barbie
dolls.
But with extensive licensing, the Barbie
brand stretches far beyond the actual doll.
About the Line
Barbie Eyewear is one of the top selling kids eyewear brands in
the United States and around the world.
The collection includes both metal and
plastic frames, incorporating quality materials and fun colors.
Each style is designed with particular
consideration to the tastes of young girls...and their parents. |
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